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The first place we need to start is with the overall marketing strategy that consultants need to have with concern to their online marketing. Now many consultants will hem-and-haw about relationship marketing, and we do agree that consultants, by the nature of their work, have a high referral sales base when it comes to marketing.

But that only highlights how little consultants truly use online marketing well, and how much opportunity is out there for smart consultants to use online marketing.

The core of the marketing strategy for consultants is around four stages, awareness, convert, close, and delight.

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