Facebook has continuously expanded the targeting options possibilities for its advertisers. If an ad is created, various targeting options can be selected. If the user selects a new option, the number of potential recipients of the ad automatically adjusts in its own box.

Over the last few years, Facebook has emerged as a bang-up, powerful, and effective marketing tools for business, no matter what their size is. When people look up for the services that your company offers, there are strong chances that they will come across your Facebook page. Believe it or not, your Facebook page is like the second website of your brand. It gives the people a chance to go through the services or products you have to offer, learn about your business, and chat with you on a more personal level.

Being a Facebook advertising agency, we, at Ideamart, understand the importance as well as the credibility that a Facebook page brings for a brand owner. It not only gives a brand an outrank platform to showcase their products and solutions but also helps in attracting more customers onboard.

We understand that owing to your busy schedule and other priorities, you might have missed out on creating a Facebook page for your company. But it’s never too late. Contact us now to get the best Facebook paid advertise for your brand and attract new customers and increase conversion. Your competitors are reaping the benefits from their Facebook page, why should you lag behind? It’s time to act rather than ponder upon the advantages of marketing on Facebook.

Following are the targeting options provided by Facebook:

Age and gender: Advertisers can specify in which age group they advertise or if they want to address men or women.
Location: Ads can be targeted specifically to countries or cities. The location of the recipient is determined by querying the IP address as well as the information in the user profile.
Links to Facebook: Advertisers can specify whether they want to exclude already existing fans of their Facebook page from their advertising.
Interests: Targeting according to user’s interests is one of the strengths of Facebook advertising because you can refine your selection based in part, on the “Like” indications of users as well as their actually stated interests and Facebook topics.
Advanced demographics: Facebook offers its advertisers the option to address users specifically on their birthday or target advertising based on sexual preference or the relationship status of users.
Work and education: Based on user specifications, advertisers can target their ads based on profession, industry or the employer.
Links on Facebook: Specific users or user groups can be excluded.

Expert Facebook Marketing Team

Our bunch of experts tailor to you the best facebook marketing strategies ranging from reviewing and optimizing your account to designing strategies fitting your requirements in order to achieve the best possible results for you. Our client base is not only limited to India, but we spread globally across different verticals. Our footprints are already present in the UAE, USA and UK and we aim to reach other nations soon.