Basic Principles Of Blogging Initiate Your Own Blog Build Blog Content The Importance of SEOs

Introduction to Blogging Choosing a Blogging Platform Com as a Blogging Platform Role of Analytics in Blogging

Copywriting What is Copywriting Copy writing methodology Types of Copywriting Evergreen Headline Formula How to make money using Copywriting Skill

Domain Selection Hosting Selection Anchor Links Optimization Meta Title Optimization Meta Description Optimization Internal and External Linking 404 Error Pages H1 Tags Optimization Image Optimization Optimize SEO Content Landing Page Optimization Bounce Rate

Importance of Domain Names Analysis of Page Speed URL Optimization 301 Redirects TXT Internal Linking (High Priority to Low Priority) XML

Ahref Keywordtool.io Tools for Youtube Canva Google Keyword Planner Small SEO Tools Title & Description Generator Ai Text Checker SEO Analytics Tools

Market Exploration Keyword Research and Audit SWOT Analysis of a Website Information Keyword Navigation Keyword Transaction Keyword LSI Keywords Tools Used for Keyword Research Localized Keyword Research Competitor Website Analysis Deciding Targeted Keywords to the Project

Introduction to Online Advertising and Ads Ads Account and Campaign Basics Ads Targeting and Placement Ads Bidding and Budgeting Remarketing Reports Understanding the different types of Google Ads Search Campaign Keyword research and planning for search campaigns Creating ad groups and ad copy for search campaigns Google Display Campaign Targeting options for display campaigns Creating ad copy and creative assets for display campaigns Video Campaign Understanding the benefits of video advertising Creating and optimizing video ads for YouTube campaigns

Introduction to Meta Ads Manager Community Page Vs Profile Vs Group Creating Facebook Page for Business Ads account Creation Facebook Analytics Event Optimization Finding Target Audience Lead Generation Facebook Campaigns Brand Safety Guidelines Boost Post Vs Promote Types of Campaigns Promotions Remarketing Strategy Conversion Tracking

YouTube SEO Importance of Video Marketing YouTube Keyword Research Channel Optimization Tools Channel Homepage Optimization Channel Intro Video Optimization Playlist Video Optimization Playlist Title Optimization Video Creation and Optimization YouTube Studio Types of YouTube Ads In-Stream and Out-Stream Ads Bumper Ads Skipable and Non-Skipable Ads Discovery Ad Developing YouTube Marketing Strategies How to Raise Subscribers Increase Views With Google Ads YouTube Money Earning Method How to Get Join Button

Setting up Business Account Reels and Business Planning your Content Bidding Strategy Budgeting Strategy your Lead and Conversion Source

LinkedIn Introduction Individual Profile Vs. Company Page Write an Article Audience Group Finding Audience Targeting Bidding Strategies LinkedIn Analytics

Getting Started with Google Analytics Navigating Google Analytics Real-Time Analytics Audience Behavior Conversion Traffic Sources Top Performing Pages Visitors

How to Get Started With Google Adsense and the Best Practices to Generate Revenue With the Program How to Get Approval for YouTube How to Turn Your Website/Blog Into Passive Income Creating Source

How Email Marketing Functions Email Marketing Methods Mail Campaign Optimization Mail Template Creation Setting Up of Account for Email Marketing List Setup

Configuring Whatsapp Business Whatsapp Marketing Software Installation Enabling Auto Message Service Whatsapp Marketing Strategy

Scope of Digital Marketing

Web clients in India: As of January 2021, there were 624.0 million web clients in India.

Versatile web access: More than 80% of web clients in India access the web through cell phones.

Web based business market projection: The web based business market in India is projected to reach $200 billion by 2026.

Their is a case of 700 million web clients and 448 million dynamic online entertainment clients, the projected computerized promotion spend of $5.5 billion by 2023, the 38% expansion in open positions for computerized showcasing experts by 2028, or the particular compensation ranges referenced. It’s vital to take note of that information on these particular focuses may shift and may require further exploration from solid sources.

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Comprehensive Curriculum:
Gain expertise in all aspects of digital marketing.
Practical Training:
Hands-on experience with real-world projects.
Industry Experts:
Learn from seasoned professionals in the field.
Flexible Learning:
Choose from online or in-person classes.
Updated Content:
Stay current with the latest industry trends.

Certification:
Receive a recognized certificate upon completion.
Career Support:
Access job placement and career guidance.
Affordable Fees:
Budget-friendly course with payment options.
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Syllabus of Digital DON Course

Fundamentals and Objective of Marketing

Fundamentals of Marketing
Marketing Basics
Mindset of a Digital Marketer
Introduction of Digital Platforms
Importance of Digital Marketing
How Internet Marketing Works
Traditional Marketing Vs Digital Marketing
Increasing Visibility
Visitors’ Engagement
Delivering Targeted Traffic
Lead Generation
Lead Conversion

Content Marketing

Basic Principles Of Blogging
Initiate Your Own Blog
Build Blog Content
The Importance of SEOs

Video Editing Training

Video Creation Techniques
Introduction to Video Editing
Video Editing Software
Video File Formats
Multicamera editing
Importing and Organizing Footage
Timeline Editing
Advanced Transitions and Effects
Audio Editing and Mixing
Color Correction and Grading
Green screen editing
Motion graphics and titles
Export settings & File formats & etc…

Artificial Intelligence in Marketing

Introduction to AI
AI in Marketing
AI tools used in Marketing
Title & Description Creation
Video Creation
Image Generator
Voice Generator
PPT Presentation Creation
Creation Content
Logo Design & etc…

Complete Guide on Website Planning & Creation

Introduction to Websites
Difference Between Website and Blogs
Importance of Websites
Elements of Website
Website Layout Planning
What is Domain, Sub-Domain, and Hosting
Shared Hosting Vs Dedicated Hosting

Building Website Using WordPress

Web Platform
Landing Pages
Learn How to Navigate Through Tools Inside the WordPress Dashboard
How to Find the Right Theme and Plugins for Building a WordPress Website
Elementor Page Builder
All About Domain and Hosting

Google My Business (or) Local Business Listing (or) Google Map

Google Places Optimization
NAP (Name, Address, Place)
Artificial Intelligence Keywords (AI)
Business Listing
Insights
Local SEO

Blogging

Introduction to Blogging
Choosing a Blogging Platform
Com as a Blogging Platform
Role of Analytics in Blogging

Social Media Marketing

Introduction to Social Media Networks
Types of Social Media Websites
Social Media Optimization Concepts
Image Optimization and Networking
Type of Posts
Hashtag and Keyword Research

Copywriting

Copywriting
What is Copywriting
Copy writing methodology
Types of Copywriting
Evergreen Headline Formula
How to make money using Copywriting Skill

Search Engine Optimization (SEO)

SEO Fundamentals & Theory
How Does Search Engine Function
Search Engine Results Page (SERP)

On-Page Optimization

Domain Selection
Hosting Selection
Anchor Links Optimization
Meta Title Optimization
Meta Description Optimization
Internal and External Linking
404 Error Pages
H1 Tags Optimization
Image Optimization
Optimize SEO Content
Landing Page Optimization
Bounce Rate

Technical SEO

Importance of Domain Names
Analysis of Page Speed
URL Optimization
301 Redirects
TXT
Internal Linking (High Priority to Low Priority)
XML

Off-Page Optimization

Link Building Tips & Techniques
Difference Between White Hat and Black Hat SEO
What is Backlinks
Do’s & Don’ts in Link Building
Directory Submission
Social Bookmarking Submission
Search Engine Submission
Article Submission
Press Release Submission
Forum Submission
PPT Submission
PDF Submission
Classified Submission
Blog Commenting
Guest Blogging

SEO Tools

Ahref
Keywordtool.io
Tools for Youtube
Canva
Google Keyword Planner
Small SEO Tools
Title & Description Generator
Ai Text Checker
SEO Analytics Tools

Keyword Planner

Market Exploration
Keyword Research and Audit
SWOT Analysis of a Website
Information Keyword
Navigation Keyword
Transaction Keyword
LSI Keywords
Tools Used for Keyword Research
Localized Keyword Research
Competitor Website Analysis
Deciding Targeted Keywords to the Project

Google Ads

Introduction to Online Advertising and Ads
Ads Account and Campaign Basics
Ads Targeting and Placement
Ads Bidding and Budgeting
Remarketing
Reports

Understanding the different types of Google Ads

Search Campaign
- Keyword research and planning for search campaigns
- Creating ad groups and ad copy for search campaigns

Google Display Campaign
- Targeting options for display campaigns
- Creating ad copy and creative assets for display campaigns

Video Campaign
- Understanding the benefits of video advertising
- Creating and optimizing video ads for YouTube campaigns

Facebook

Introduction to Meta Ads Manager
Community Page Vs Profile Vs Group
Creating Facebook Page for Business
Ads account Creation
Facebook Analytics
Event Optimization
Finding Target Audience
Lead Generation
Facebook Campaigns
Brand Safety Guidelines
Boost Post Vs Promote
Types of Campaigns Promotions
Remarketing Strategy
Conversion Tracking

YouTube

YouTube SEO
Importance of Video Marketing
YouTube Keyword Research
Channel Optimization Tools
Channel Homepage Optimization
Channel Intro Video Optimization
Playlist Video Optimization
Playlist Title Optimization
Video Creation and Optimization
YouTube Studio
Types of YouTube Ads
In-Stream and Out-Stream Ads
Bumper Ads
Skipable and Non-Skipable Ads
Discovery Ad
Developing YouTube Marketing Strategies
How to Raise Subscribers
Increase Views With Google Ads
YouTube Money Earning Method
How to Get Join Button

Instagram

Setting up Business Account
Reels and Business
Planning your Content
Bidding Strategy
Budgeting Strategy
your Lead and Conversion Source

LinkedIn Introduction
Individual Profile Vs. Company Page
Write an Article
Audience Group Finding
Audience Targeting
Bidding Strategies
LinkedIn Analytics

Google Analytics

Getting Started with Google Analytics
Navigating Google Analytics
Real-Time Analytics
Audience
Behavior
Conversion
Traffic Sources
Top Performing Pages
Visitors

Search Console (webmaster tools)

URL Inspection
Performance
Page Experience
Core Web Vitals
Security Issues
Site Map
Link removal tool

Adsense

How to Get Started With Google Adsense and the Best Practices to Generate Revenue With the Program
How to Get Approval for YouTube
How to Turn Your Website/Blog Into Passive Income Creating Source

Email Marketing

How Email Marketing Functions
Email Marketing Methods
Mail Campaign Optimization
Mail Template Creation
Setting Up of Account for Email Marketing
List Setup

Whatsapp Marketing

Configuring Whatsapp Business
Whatsapp Marketing Software
Installation
Enabling Auto Message Service
Whatsapp Marketing Strategy

Digital Marketing Certifications

Fundamentals of Digital Marketing
Google Analytics Certification
Google Adword Certification
Facebook Certification
YouTube Certification

DIGITAL MARKETING CERTIFICATION

We offer digital marketing training certification on behalf of course completion. We also help them prepare for exams like Google Ads & Google Analytics, OMCA and some other certification on Digital marketing as follows.