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Scope of Digital Marketing

Web clients in India: As of January 2021, there were 624.0 million web clients in India.

Versatile web access: More than 80% of web clients in India access the web through cell phones.

Web based business market projection: The web based business market in India is projected to reach $200 billion by 2026.

Their is a case of 700 million web clients and 448 million dynamic online entertainment clients, the projected computerized promotion spend of $5.5 billion by 2023, the 38% expansion in open positions for computerized showcasing experts by 2028, or the particular compensation ranges referenced. It’s vital to take note of that information on these particular focuses may shift and may require further exploration from solid sources.

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Develop your skills as a
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We at Ideamart, invest wholeheartedly in offering India’s head advanced digital marketing course in Chennai. We’re energetic about giving you the abilities you really want to prevail in the realm of Computerized Advertising. We have both on the web and disconnected programs which are far reaching, involved, and intended to direct you constantly. Join our local area of specialists today and open your maximum capacity as a computerized advertiser and Scale up your development by 10X!

We provide industry-leading
AI - Digital Marketing & Video Editing Courses in Chennai


Discover the top features of our Digital DON Course in Chennai

Syllabus of Digital DON Course

  • Fundamentals of Marketing
  • Marketing Basics
  • Mindset of a Digital Marketer
  • Introduction of Digital Platforms
  • Importance of Digital Marketing
  • How Internet Marketing Works
  • Traditional Marketing Vs Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Delivering Targeted Traffic
  • Lead Generation
  • Lead Conversion
  • Basic Principles Of Blogging
  • Initiate Your Own Blog
  • Build Blog Content
  • The Importance of SEOs
  • Video Creation Techniques
  • Introduction to Video Editing
  • Video Editing Software
  • Video File Formats
  • Multicamera editing
  • Importing and Organizing Footage
  • Timeline Editing
  • Advanced Transitions and Effects
  • Audio Editing and Mixing
  • Color Correction and Grading
  • Green screen editing
  • Motion graphics and titles
  • Export settings & File formats & etc…
  • Introduction to AI
  • AI in Marketing
  • AI tools used in Marketing
  • Title & Description Creation
  • Video Creation
  • Image Generator
  • Voice Generator
  • PPT Presentation Creation
  • Creation Content
  • Logo Design & etc…
  • Introduction to Websites
  • Difference Between Website and Blogs
  • Importance of Websites
  • Elements of Website
  • Website Layout Planning
  • What is Domain, Sub-Domain, and Hosting
  • Shared Hosting Vs Dedicated Hosting
  • Web Platform
  • Landing Pages
  • Learn How to Navigate Through Tools Inside the WordPress Dashboard
  • How to Find the Right Theme and Plugins for Building a WordPress Website
  • Elementor Page Builder
  • All About Domain and Hosting
  • Google Places Optimization
  • NAP (Name, Address, Place)
  • Artificial Intelligence Keywords (AI)
  • Business Listing
  • Insights
  • Local SEO
  • Introduction to Blogging
  • Choosing a Blogging Platform
  • Com as a Blogging Platform
  • Role of Analytics in Blogging
  • Introduction to Social Media Networks
  • Types of Social Media Websites
  • Social Media Optimization Concepts
  • Image Optimization and Networking
  • Type of Posts
  • Hashtag and Keyword Research
  • Copywriting
  • What is Copywriting
  • Copy writing methodology
  • Types of Copywriting
  • Evergreen Headline Formula
  • How to make money using Copywriting Skill
  • SEO Fundamentals & Theory
  • How Does Search Engine Function
  • Search Engine Results Page (SERP)
  • Domain Selection
  • Hosting Selection
  • Anchor Links Optimization
  • Meta Title Optimization
  • Meta Description Optimization
  • Internal and External Linking
  • 404 Error Pages
  • H1 Tags Optimization
  • Image Optimization
  • Optimize SEO Content
  • Landing Page Optimization
  • Bounce Rate
  • Importance of Domain Names
  • Analysis of Page Speed
  • URL Optimization
  • 301 Redirects
  • TXT
  • Internal Linking (High Priority to Low Priority)
  • XML
  • Link Building Tips & Techniques
  • Difference Between White Hat and Black Hat SEO
  • What is Backlinks
  • Do’s & Don’ts in Link Building
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Article Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Blog Commenting
  • Guest Blogging
  • Ahref
  • Keywordtool.io
  • Tools for Youtube
  • Canva
  • Google Keyword Planner
  • Small SEO Tools
  • Title & Description Generator
  • Ai Text Checker
  • SEO Analytics Tools
  • Market Exploration
  • Keyword Research and Audit
  • SWOT Analysis of a Website
  • Information Keyword
  • Navigation Keyword
  • Transaction Keyword
  • LSI Keywords
  • Tools Used for Keyword Research
  • Localized Keyword Research
  • Competitor Website Analysis
  • Deciding Targeted Keywords to the Project
  • Introduction to Online Advertising and Ads
  • Ads Account and Campaign Basics
  • Ads Targeting and Placement
  • Ads Bidding and Budgeting
  • Remarketing
  • Reports


Understanding the different types of Google Ads

  • Search Campaign
    • Keyword research and planning for search campaigns
    • Creating ad groups and ad copy for search campaigns


  • Google Display Campaign
    • Targeting options for display campaigns
    • Creating ad copy and creative assets for display campaigns


  • Video Campaign
    • Understanding the benefits of video advertising
    • Creating and optimizing video ads for YouTube campaigns
  • Introduction to Meta Ads Manager
  • Community Page Vs Profile Vs Group
  • Creating Facebook Page for Business
  • Ads account Creation
  • Facebook Analytics
  • Event Optimization
  • Finding Target Audience
  • Lead Generation
  • Facebook Campaigns
  • Brand Safety Guidelines
  • Boost Post Vs Promote
  • Types of Campaigns Promotions
  • Remarketing Strategy
  • Conversion Tracking
  • YouTube SEO
  • Importance of Video Marketing
  • YouTube Keyword Research
  • Channel Optimization Tools
  • Channel Homepage Optimization
  • Channel Intro Video Optimization
  • Playlist Video Optimization
  • Playlist Title Optimization
  • Video Creation and Optimization
  • YouTube Studio
  • Types of YouTube Ads
  • In-Stream and Out-Stream Ads
  • Bumper Ads
  • Skipable and Non-Skipable Ads
  • Discovery Ad
  • Developing YouTube Marketing Strategies
  • How to Raise Subscribers
  • Increase Views With Google Ads
  • YouTube Money Earning Method
  • How to Get Join Button
  • Setting up Business Account
  • Reels and Business
  • Planning your Content
  • Bidding Strategy
  • Budgeting Strategy
  • your Lead and Conversion Source
  • LinkedIn Introduction
  • Individual Profile Vs. Company Page
  • Write an Article
  • Audience Group Finding
  • Audience Targeting
  • Bidding Strategies
  • LinkedIn Analytics
  • Getting Started with Google Analytics
  • Navigating Google Analytics
  • Real-Time Analytics
  • Audience
  • Behavior
  • Conversion
  • Traffic Sources
  • Top Performing Pages
  • Visitors
  • URL Inspection
  • Performance
  • Page Experience
  • Core Web Vitals
  • Security Issues
  • Site Map
  • Link removal tool
  • How to Get Started With Google Adsense and the Best Practices to Generate Revenue With the Program
  • How to Get Approval for YouTube
  • How to Turn Your Website/Blog Into Passive Income Creating Source
  • How Email Marketing Functions
  • Email Marketing Methods
  • Mail Campaign Optimization
  • Mail Template Creation
  • Setting Up of Account for Email Marketing
  • List Setup
  • Configuring Whatsapp Business
  • Whatsapp Marketing Software
  • Installation
  • Enabling Auto Message Service
  • Whatsapp Marketing Strategy
  • Fundamentals of Digital Marketing
  • Google Analytics Certification
  • Google Adword Certification
  • Facebook Certification
  • YouTube Certification


We offer digital marketing training certification on behalf of course completion. We also help them prepare for exams like Google Ads & Google Analytics, OMCA and some other certification on Digital marketing as follows.

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