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Franchise owners recognize the importance of marketing. But what challenges do they face when marketing their franchises? Franchise respondents were also asked to select all marketing challenges that apply to them.

Here’s what they said:

  • Generating quality leads
  • Budget to invest in ideas
  • Time to get everything done
  • Budget to add employees
  • Converting leads into customers
  • Marketing expertise

So what are the top digital marketing strategies for franchises?

  • Local SEO
  • Pay-per-click (PPC) advertising
  • Content marketing
  • Social media
  • Web design
  • Email marketing
  • Online Reputation Management
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