The ultimate goal of a viral campaign is to encourage users to share the content within their networks. Every share multiplies potential viewership exponentially, making it the most coveted form of engagement for marketers aiming for virality.

An attempt to spread marketing message that spreads quickly and exponentially among consumers to increase brand awareness.
Video clips, Flash Games, Images, and E-books.
Viral marketing is a strategy that allows to spread marketing messages and ads, over many different types of social media sites.
These messages or ads multiply rapidly and are sent to thousands of people, just like viruses.

Viral Strategy