Work with your marketing team to establish Specific, Measurable, Achievable, Relevant, and Timely (SMART) goals for your marketing efforts.

The goals you set should meet the following criteria for each SMART letter: Specific: Goals should be narrow enough to monitor.

Measurable: Goals must be able to be numerically tracked in order to determine whether you’ve been successful.

Attainable: Goals should be challenging but within reach.

Relevant: Goals should contribute to your overall business objectives.

Timely: Goals should have a deadline.

Strategic Planning