Landing Page

A landing page is a standalone web page designed specifically for a marketing or advertising campaign. It’s where visitors “land” after clicking on a link from an email, advertisement, search engine result, or social media post. The primary purpose of a landing page is to convert visitors into leads or customers by encouraging them to take a specific action, such as making a purchase, signing up for a newsletter, downloading a resource, or filling out a form.

The goal of the landing page is to collect leads, it may include a form where visitors can provide their contact information in exchange for a valuable offer. Landing pages are often subject to A/B testing and optimization to maximize conversion rates and improve performance over time.