Paid traffic can help businesses reach an audience with higher intent, meaning they are more likely to purchase whatever product or service you’re promoting. Social media advertising is another potent source of paid traffic. Businesses strategically place ads in users’ feeds or sidebars to draw in potential customers by leveraging platforms such as Facebook, Instagram, LinkedIn, and Twitter. Likewise, display advertising – encompassing visually engaging ads like banner ads displayed across a variety of websites – offers a compelling way to grab a viewer’s attention.

Promoting your brand is equally important as having great content. One cannot do with just the either of the two. Having great content but not promoting it at the right places on right time may not be as fruitful as the content deserves.

Imagine the web as a huge basket; now people won’t find what you have to offer unless it’s on the top where they can see it or if they are looking for it. And for them to look for your content, they must know it exists! Nobody will stumble across your content. It will be like delivering a bestseller at someone’s place without informing them about it.

You have to make your content visible and this is where ‘promotions’ come into the picture.

For any content to be properly visible and thus leveraged to gain revenue/sales/site visits, the foremost points to be always considered are as follows:

Target Audience. One must plan the target audience for the content. This will ensure that the content is seen by the right people.
Promotional Channels. During the planning phase, it is wise to decide which channels will be capitalized to promote the content.
Budget. It plays a crucial role as promotions will incur costs and having sufficient budget for the entire campaign duration is advised

Choosing the correct channel

Instagram / Facebook Paid Promotions

As on 2017, Facebook claims to have 2 Billion monthly active users. If this network was a country, it would be the most populous in the world; surpassing China! A fierce competition to show your content on maximum walls exists. Facebook and Instagram’s boost posts or pages and other re-marketing campaigns help you advertise your product to the maximum targeted audience possible.67

Twitter Paid Marketing

Though a bit expensive, Twitter nowadays has become the hot social platform. Promoting tweets here can undoubtedly give you incredible visits and mentions. Getting a trend at national level has become the thing today.

LinkedIn Paid Advertising

LinkedIn is strictly for professionals. If you are into B2C, this might not be the right place for you. This is a place to make connections with professionals around the world. If you are looking for these kind of connections, promoting your content on LinkedIn is just the correct option for you.

PPC Management

Is your product seen nowhere on Google? SEO is taking too long, and you want immediate results? Pay per click campaigns is one of the digital marketing strategies that will help you fill the gap by letting you buy instant targeted visits to your website.

YouTube Paid Marketing

As a consultant, Ideamart boasts of successfully handling numerous campaigns and helping the clients get the desired results. We design the most suitable YouTube promotion campaign for you to satiate your requirements. We work with you to come up with the most optimum way to promote the content over various platforms.